electronica 2020 to be held digitally
September 05.2020

• Virtual concept for electronica virtual will replace the in-person  trade fair in Munich  

• Expansion of digital offering  

• Online conference program planned

Messe München will organize the world’s leading trade fair and conference  for electronics as a virtual event this year. The current travel restrictions in  Europe, which are becoming more stringent, have required a re-thinking of  planning. The digital format for electronica in November will give  exhibitors the opportunity to book digital trade fair booths. electronica  virtual will also provide all customers additional ways to interact and  network. A large portion of the conference and supporting program will also be available digitally.

New developments related to the coronavirus pandemic prompted Messe  München to decide to hold electronica as a virtual event this year. In light of  travel restrictions that have been imposed by a large number of visitor and  exhibitor countries, electronica would have lost its character as a world-leading  trade fair if it had been held as an in-person event in November. Falk Senger,  Managing Director of Messe München, said: “Even though an in-person trade  fair could have been conducted with the help of our safety and hygiene concept,  the latest developments related to travel restrictions in many countries forced us  to rethink our plans. We are adapting these plans to this dynamic situation and  are now focusing solely on our virtual format. International exhibitors and visitors  are the heart of electronica. In light of current Covid-19 conditions, we would not have been able to meet the expectations with an in-person trade fair.”

Kurt Sievers, the CEO of NXP Semiconductors and the Chairman of the  electronica Advisory Board, added: “After reevaluating the situation, I consider  the decision of Messe München to be very appropriate and responsible. We are  pleased that, with electronica virtual, a concept is now offered for 2020 that  allows exhibitors to reach their international customers, even in the continuing  difficult pandemic period. Via this digital platform, exhibitors can present their  innovations, learn about industry trends and efficiently network with customers  and suppliers.”

Christoph Stoppok, the Head of Components, Mobility & Systems at the German  Electrical and Electronic Manufacturers’ Association, said: “The electronics  industry and the solutions it provides are one of the major driving forces behind  digitalization. Let’s put the industry’s ingenuity to use and get together this year  at a virtual fair. This is exactly the right time to foster a dialogue in the industry  and generate economic momentum once again.”

Online trade fair with virtual product presentations and supporting  program

The virtual format of electronica will provide the electronics industry with a  platform for global industry discussions this November. Its opportunities will  include virtual trade fair booths, which will enable exhibitors to continue to  communicate with their international customers and sell them on their products  and solutions. The virtual event will be complemented by a digital conference  and supporting program. Individual talks and panel discussions on trend topics  like the automotive industry, embedded systems, IIoT, 5G, medical electronics and smart energy will be available online.

You will soon find more information and offers on the trade fair’s website at:  www.electronica.de